Are True Religion Jeans Still in Style In 2025?
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You’re reminded of the early 2000s with the appearance of low-rise jeans. Rhinestones and the horseshoe logo of True Religion also came into the picture. These premium denim articles were a necessity for anyone who wanted to present themselves fashionably. However, as the years passed, the brand lost the flavor that used to captivate young people.
So are True Religion Jeans still in style in 2025? Well, I am sure this is the question you probably keep coming back to. This is especially true with Y2K/90s fashion trends being back in style. I’m here today to inform you. There is a possibility of this legendary denim brand making a comeback on your hi-street.
The Rise, Fall, and Potential Comeback of True Religion Jeans
Now, let’s travel down the memory lane for a short while. True Religion was established in 2002 by Jeffrey Lubell and has turned an ordinary article of clothing known as ‘jeans’ into a fashion icon. Most of them featured the unique “U” stitch. They had flap pockets and widely recognizable Buddha belt buckles. Without much delay, the jeans became massive favorites.
True Religion quickly grew to meteoric popularity by the late 2000s. At that time, it was hard to find someone not wearing at least a pair of True Religion jeans. Even entertainers like Britney Spears, Beyoncé, and Jessica Simpson have been photographed in the brand. True Religion was making its way to the top of the popularity charts and everyone’s style book.
However, like many trends, the brand’s time in the sun began to diminish and the company was naturally concerned. Fast-forward to the late 2010s and true religions find themselves in a very precarious position about relevancy. Market saturation affected the brand over the years. Shifts in the consumer’s tastes also contributed. Problems within the company further led to the brand losing its appeal.
Do not underestimate True Religion so easily though! There have been recent signals of the brand’s re-emergence in the fashion industry, thanks to the resurrected Y2K/90s aesthetic genre.
In 2022, a new creative director joined True Religion. His name is Zihaad Wells. His main endeavor is to restore the uniqueness of the brand. At the same time, he aims to add some new features to jeans styles. The company has also been using influencer marketing and social media to reach the younger generation, Generation Z.
Among such queries, the Google Trends interest level for terms such as “true religion jeans” has been on an upward trend since the year 2020 meaning there could be a renewed interest or demand for the product
Now while True Religion has not hit the apex of the fashion craze of the early two hundreds, it is for sure on the way up in 2025.
Are True Religion Jeans Still in Style In 2025?
So what exactly can you expect from True Religion in 2025? Here are some of the current and new products from the brand:
Popular Fits for Men and Women
For women, some of the most popular fits include:
As for men, top fits include:
New Seasonal Styles and Washes
Like any fashion brand, True Religion refreshes its collections seasonally with new styles, colors, and washes. Recent standouts include:
No matter your personal style, True Religion likely has a denim option that will appeal to you.
Celebrity Sightings and Brand Ambassadors
No discussion of True Religion’s potential comeback would be complete without mentioning the brand’s ties to celebrity culture and influencer marketing.
Celebrities Spotted Wearing True Religion
Recently, some famous stars were seen wearing True Religion jeans and this can help the brand get famous again. Some notable examples include:
Brand Ambassadors and Influencer Collaborations
In the process of branding strategies, True Religion is steadily involved in influencer marketing. The brand cooperates actively with social media influencers and endorsers.
In 2022 the brand inked a deal with rapper Coi Leray. She has now become the face of the brand. She has also produced a dropping capsule collection with her. They continued to advertise brands, products, and events with other social media influencers like Emma Chamberlain and Lori Harvey.
These have helped True Religion in expanding to new generations. They have created ways of reaching out to the community. This is especially true through social media platforms such as Instagram and even TikTok.
Social Media Buzz Around #TrueReligion
Talking about social media, one should mention how True Religion currently performs on counterparts such as Instagram. This helps identify whether the brand remains popular and sought-after to date or not.
An example, performing a search for photos and videos with the hashtag #TrueReligion on Instagram shows over 1 million images. The reports also found that 3 million user posts from around the world contain suicidal-depression-related content. It is common to find such posts that flaunt True Religion jeans and their wearers. Many people pair the jeans with more contemporary fashions.
The accounts that belong to the brand are fascinating. The main one is Instagram. Many of the brands repost the images with captions. This boosts their account numbers to over 1 million followers. They often upload outfit-of-the-day snaps, campaign shots, and other bloopers.
As a saving grace, the comments section on many of their recent posts is filled with positive sentiments. There is approval of classic designs and enthusiasm for new arrivals.
The Original content is important. The increased number of fans, tweeters, and followers indicates that True Religion is on the right track. They are effectively targeting the fashionable audience.
Who Wears True Religion Jeans?
True Religion jeans’ price range is now more affordable, now it leads some of you to ask, who wears True Religion jeans anymore? There is no doubt that different generational groups may have different meanings associated with the brand.
When True Religion first began making its way onto the scene in the early 2000s, the brand had all of the right attributes for the preppy urbanite suburban soccer mom who just wanted a better pair of jeans to go along with that new Saturday night Hummer, the gangsta rapper or hip hop artist who sought the next hot new label that would allow him to brag about the brand of jeans he wore, the diva, the movie
Today, the audience that defines the given brand has significantly expanded. It has become much more varied. It still targets those of a more mature age. It appeals to style-conscious individuals who may have enjoyed the days when True Religion was all the rave. They still want a piece of that experience.
At the same time, the brand has achieved great success in influencing younger generations such as millennials and Gen-Z. This success is mostly due to its effective influencer marketing strategy. Additionally, the latest and modern apparel that it has been displaying contributes to this influence.
You’re likely to find a forty-something mum wearing her True Religion bootcut jeans. You would also find an Insta fashionista clad in embellished True Religion boyfriend cut jeans or COLORED jeans.
I believe True Religion has effectively marketed its products. The brand offers denim wear suitable for different generations. It can also adapt to various fashion trends and personalities seen in urban fashion, street, and casual chic.
Is True Religion black-owned?
A typical question that people ask is whether True Religion brand company has Black owners or black businessmen started it.
The answer is no – True Religion was founded in 2002 by its owner, Jeffrey Lubell, who is not Black. The company was started in Los Angeles and it floated in the market in the year 2005.
Several years ago, True Religion went through several ownership changes, being bought by various investment firms and private equity groups. By 2022, the brand will operate under the management of Bluestar Alliance LLC. This transition is due to bankruptcy. Bluestar Alliance LLC is a brand management company.
True Religion cultivated a base of non-motorized, premium denim designs that referenced streetwear and hip-hop. At the same time, white men and women predominantly owned and operated the corporate brand.
In the recent past, True Religion has been making efforts to include more Black people in their advertisements. They are especially hiring Black musicians, singers, and other artists. This is part of their attempts to ‘rebrand’ the fashion brand.
What Makes True Religion Jeans Unique?
We need to identify why this product brings True Religion jeans back in vogue. Let’s analyze what made this clothing so popular initially.
Signature Design Elements
True Religion jeans are easily recognizable due to specific features. The first is the “U” stitch on the back of 2 pockets. The second feature is the logo of the Buddha. The third is the flap pockets with buttons. The fourth is the contrast stitching in different loud colors.
These design features make True Religion jeans unique from the other denim jeans making them quite fashionable and a statement piece.
High-Quality Denim Construction
Although True Religion was frequently attacked for having costly clothes, its jeans were indeed well-made and of high quality. It started with its use of high-grade denim. The fine workmanship on the clothes included handcrafting, sanding, and even aging effects.
These issues in combination with quality workmanship set the standard for the brands that became known as “premium denim.”
Why is True Religion so Cheap Now?
Of course, one thing that may come as a shock to some about True Religion’s return is its affordability now. It is somewhat more affordable than in its peak years. You may be thinking – Why is True Religion so inexpensive today?
Unfortunately, over the years, the brand has been forced to adjust its pricing model. The competition in the premium denim market has been stiff. Consumers have become more price-sensitive, and their shopping habits have changed.
At the height of its appeal — the early- to mid-2000s — True Religion could justify those $200-$300 price points. The brand’s appeal was prestige. Competition was scarce in the high-end jeans market.
As the decade proceeded, more brands moved into the premium denim market. Price advantages began to erode for True Religion. Consumers also became more value-mindful as they emerged from the recessionary period.
This indicates that True Religion has had no option but to reconsider its strategic pricing for its products. However, you can still see their select, high-end limited edition models commanding such steep prices today. But for mainstream denim styles, prices have been pulled back to be more affordable for the average consumer:
Jean Style | Price Range |
Basic Denim | $100 - $200 |
Premium/Embellished | $200 - $300 |
Limited Edition | $300+ |
These lower prices could help True Religion become popular again. More people can afford the brand now, similar to almost a decade ago.
Where to Buy Authentic True Religion Jeans
Sure you want True Religion in your forecasted fashion 2025? If that is the case, then understand that you should be buying things from official outlets or sellers only. Here are some trusted options to consider:
The Final Verdict
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True Religion will likely never return to that god-tier level of ubiquity it enjoyed at the dawn of the 2000s. However, all indications point towards True Religion experiencing a massive revival within the next couple of years. This is right in line with the Y2K/2000s fashion resurgence.
Because of such strategic initiatives, I anticipate finding premium and legendary denim apparel being worn frequently. These initiatives involve collaborating with social media influencers. They also focus on rejuvenating its product portfolio. Additionally, they aim to cut down price brackets to appeal as a mass-market product. I expect to see this apparel on the streets, shopping centers, and even trending on Instagram as fashion wear.
Do you expect the True Religion brand of jeans to be trendy in the year 2025? So grab your favorite pair and let me know in the comments.
FAQ
Do people wear True Religion anymore?
As of my last update, True Religion jeans are still worn by many people, although their popularity has fluctuated over the years. The brand remains a recognizable name in the fashion industry, and some people continue to appreciate its distinctive style and quality.
What type of people wear True Religion?
True Religion jeans are popular among a diverse range of people. They are often favored by those who appreciate the brand’s unique designs, such as the signature horseshoe stitching on the back pockets. This includes fashion enthusiasts, celebrities, and individuals who enjoy premium denim.
How popular are True Religion jeans?
The popularity of True Religion jeans has varied over time. The brand experienced significant popularity in the early 2000s and has since maintained a loyal following. While trends in fashion come and go, True Religion continues to be a well-known name in the denim market, with a dedicated fan base that appreciates its distinctive style and quality.
Summary
Yes, True Religion jeans are still in Style 2025. True Religion is a premium denim brand famed in the early 2000s. It is making strides toward revival amidst the renewed Y2K fashion craze. Known for iconic designs like the “U” stitch, Buddha logos, and flap pockets, the brand once dominated celebrity wardrobes. After years of decline, creative revamps under Zihaad Wells sparked renewed interest. Influencer marketing and new collections appeal to both nostalgic fans and Gen Z trendsetters.
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